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Getting Maximum Benefits
from Fairs
Would you like to recruit more students? Here's some advice:
Select Carefully
If you are currently selecting a fair organizer to work with,
check their track record in your country of interest. Are their
fairs supported by governments in both the U.S. and that nation?
Can the organizer offer details on how the events are promoted
overseas? Will they provide trained translators for your staff?
Do Homework Study the local culture before you travel.
Select recruiting fairs that provide participants with briefings
by government officials on visa issues and other topics. The
better you understand the market, the better your results are.
Communicate
Effectively Prepare a school summary in English and in the native language
to distribute at the fair. By featuring both languages, the document will be perceived as more "official." It will
also allow other family members to understand the information. If you are recruiting to Chinese-speaking nations, remember China uses simplified characters and Taiwan uses traditional characters.
Be sure to include your E-mail address, so students can make
direct contact with you.
Be Prepared Keep in mind that students consider you a representative of the entire academic institution. Even if you are only promoting your school's MBA or ESL programs, you should be familiar with the other departments. That way you can advise students where to obtain additional information.
Go Back Return to the market about six to eight weeks after the fair. This will allow you to follow-up with strong candidates and "clinch the deal." Some fair organizers, such as
AIEF, offer fully equipped overseas student centers which provide translators, reference materials, and conference rooms for presentations. They also
serve as a great office away from home.
Fair Services
AIEF’s Pledge To You – In
addition to special discounts and extensive pre-fair promotion
to East Asian student markets, your participation in AIEF
Education Fairs includes the following:
Exhibition Booth
Equipped with a solid back wall, table, two chairs, two
floodlights, and a school sign. Spacious and comfortable - your
recruiting home away from home.
Interpreter Service
Most fair venues will include a trained bilingual assistant to
assist you throughout the fair.
Representative's Breakfast/Luncheon Pre-registered representatives will be invited to a buffet breakfast or a luncheon prior to the Orientation Session. The perfect opportunity to meet your peers and share news.
Orientation / Workshop An overview of recruitment strategy will be followed by a question and answer session conducted by
AIEF, American Embassy personnel and / or local educators. Get to know the territory.
Publicity
AIEF publicizes its events through all major media, including posters and flyers, radio stations, newspapers,
web sites and magazines. Incomparable, high quality, well-placed
fair promotion.
Fair Guide Listing Each Participating institution will receive a listing in the
Fair Guide to be distributed to all fair visitors, free of charge. Colorful, informative, and shared well beyond the Fair.
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