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2011 Fall Taiwan Post-Fair Report - U.S.

Report Contents:

Pre-Fair Orientation

On Friday afternoon, March 23, AIEF conducted a pre-fair orientation for 2011 Fall AIEF Education Fair participants at the Evergreen Laurel Hotel in Taipei. Invited speakers were Mr. D.R. Seckinger of the Visa Section and Ms. Judy Chow, Cultural Officer at the American Institute in Taiwan. Seckinger addressed the visa application process in Taiwan and indicated the visa rejection rate has been less than 3% in Taiwan. Chow gave an overview of the Taiwan’s educational system as well as a summary of the study abroad statistics of Taiwan students since 2006.

 
Fair participants at the afternoon pre-fair orientation

Ms. Pearl Wu of AIEF Taipei Office pointed out that the fall fair is the 38th fair organized by AIEF in Taiwan. At AIEF Fairs, students have the opportunity to obtain accurate, up-to-date information directly from authorized school representatives, Wu said. Citing data from the Open Doors Report, Wu related that there were 26,685 students from Taiwan studying in the United States in 2010, making Taiwan the fifth-leading source of international students in the United States. Wu also presented the most recent policy change by the Taiwan Ministry of Education that male students may postpone their military services by attending the two-year community colleges or four-year universities and colleges in the United States. This policy is effective January 2011.

Wu further introduced the resources available at each of the fair venues and she also recommended several strategies to help schools bolster their student recruitment efforts in Taiwan, including supporting AIEF’s campus ambassador program, offering seminars and visiting local schools, and promoting networking between U.S. and Taiwan schools.


Fair participants learning useful recruitment strategies

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Visit to AIEF’s American Education Center in Taipei

After the pre-fair orientation, a group of U.S. school representatives visited AIEF’s Taipei American Education Center on March 23. Ms. Pearl Wu gave the visiting group a tour of the facilities and introduced the resources available at the Center, including the library, computer testing, student advising, and seminars. U.S. school representatives were encouraged to leave copies of their schools’ materials at the Center for the benefit of students in Taiwan who are planning to study in the USA.


Fair participants who took advantage of the optional visit to the AEC

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Pre-Fair Publicity

Pre-Fair publicity and promotional activities included extensive local newspaper and radio coverage, web announcements, e-newsletters, posters and flyers. Representatives from selected U.S. educational institutions were interviewed on ICRT, the local English-language radio station in Taipei, as well as by local newspapers. AIEF offered free seminars at local public libraries and other sites in Taiwan to introduce the upcoming Fair events.

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Fair Venues & Attendance Statistics

On Saturday and Sunday, March 24-25, AIEF’s 2011 Fall Education Fair in Taipei was held at the China Petroleum Corporation (CPC) facilities, situated near the famous Taipei 101 tower, one of the tallest buildings in the world and a major tourist attraction.

  
Taipei Fair at the CPC Building in Taipei

On Monday, March 26, participating school representatives traveled via Taiwan’s High Speed Train to attend the Kaohsiung Fair in the Grand Hi Lai Hotel. On March 27, the group traveled by bus to Taichung for the AIEF Fair at the Evergreen Laurel Hotel.

  
Kaohsiung Fair at the the Grand Hi Lai Hotel

  
Taichung Fair at the Evergreen Laurel Hotel

Over 3,000 visitors attended the fair at the three venues. AIEF collected data from 2,737 students at the events in Taipei (1,847), Kaohsiung (504) and Taichung (386).

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AIEF’s Student Tracking System

Online pre-fair registration was offered by AIEF to the exhibition’s visitors. Students who visited the AIEF Education Fair were encouraged to register their educational goals and contact information in AIEF’s student tracking system. Following AIEF’s verification of student data, participating U.S. schools will receive a list of the student contacts that visited their individual school’s booth during the Fair.

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Seminars for Students

A series of free seminars for students were offered at the AIEF Fair venues. Seminar topics included “Introduction of Academic Tests,” “Language Study Tour,” “MBA Career Development,” “Travel, Work, and Internships in the U.S.,” “Prepare for Student Visa Interview to U.S.,” and “Student Loan to Study Abroad.” AIT Visa Consular Officer, D. R. Seckinger offered presentations at the Taipei and Taichung fair venues while Mr. John Hartman, Economic/Consular Section Chief, gave a seminar at the Kaohsiung Fair venue on the student visa application process.

   
Seminars at  the Taipei, Kaohsiung, and Taichung Fairs

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Special Fair Activities

Fair visitors enjoyed AIEF’s free counseling services at all three Fair venues. Based upon the academic background and goals of the visiting students, AIEF counselors provided guidance to students to visit the booths at the fair venue.

  
Fair attendees enjoying the wealth of information available at the fairs

At the request of participating American schools, AIEF provided bilingual Interpreters to help school representatives to communicate with visiting students and parents at the fair booths. These interpreters were selected from local universities through open competitions and trained by AIEF. In addition, each booth was provided with one volunteer high school student to help manage the AIEF’s student tracking system. At the Taipei Fair, the high school volunteer students were sponsored by the Kang Chiao Bilingual School, Hui Deng, and Pu Tai Senior High Schools. The Kaohsiung Fair was sponsored by the I-Sou International High School, while the Taichung event was sponsored by the Chia-Yang High School.

  
Interpreters (in yellow jackets) and Student Volunteers (in blue jackets) training at the Taipei, Kaohsiung, and Taichung Fairs

AIEF also treated the U.S. school representatives to a variety of delicious Chinese dishes at lunches at the Kaohsiung Grand Hi-Lai Hotel on March 26, as well as at the Taichung Evergreen Laurel Hotel on March 27.

 
Fair participants after the lunch at the Kaohsiung Grand-Hi Lai Hotel

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UScampus Guide

Free copies of the 2011 Fall edition of UScampus Guide were issued to all Fair visitors. Created by AIEF, this semiannually published magazine offers accurate and up-to-date information to international students interested in studying in the United States. Complimentary copies of the magazine are distributed at all of AIEF’s American Education Fairs in Asia. UScampus Guide is also distributed to Educational Advising Centers in 16 countries, as indicated on the inside back cover of the magazine.

Online copies of past issues of UScampus Guide may be viewed or downloaded via http://www.uscampus.com/service_bulletin/news_guide.htm.

US educational organizations are encouraged to submit articles or place advertisements in the UScampus Guide. For more information, please e-mail info@aief-usa.org.

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2012 Spring and Summer Fairs in Asia

The dates are now available for AIEF’s 2012 Spring and Summer Education Fairs in Asia. The Fair schedule is as follows:

Spring 2012
   Taiwan
      Taipei – March 31- April 1
      Kaohsiung – April 2
      Taichung – April 3
   Korea
      Busan – April 5
      Seoul – April 7-8

Summer 2012
   China (Dates to be announced in Jan. 2012)

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Online Registration

Online registration is available at:  http://www.aief-usa.org/services/signup_fairus.htm. For more information, please visit our website, www.aief-usa.org, or call the AIEF office in California at 714-985-1995.

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